Eyewear Market Size and Demand

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Eyewear Market Size and Demand

Eyewear Malaysia is the largest supplier of prescription glasses and reading glasses in the world. The country boasts of an extremely progressive and efficient eyewear manufacturing industry, highly advanced and experienced eyewear designers, state-of-the-art prescription glasses distributors and suppliers, as well as leading optical retailers and optical products manufacturers. In spite of being the second largest producer of reading glasses after Australia, most people in the country would still be unfamiliar with some of the major players in the eyewear industry. Below are some of the major players in the eyewear industry that make Malaysia an attractive choice for its consumers.

Starck is one of the major players in the eyewear market in Malaysia. Ever since its establishment in 2005 by Malaysian businessman Wee Yean Een, Starck has grown significantly in terms of market popularity and consumer base. The eyewear giant offers not only reading and contact lenses but also spectacles, sunglasses, and even costume jewelry. With more than 30 years of experience in the eyewear industry, Starck is poised to take the eyewear market in Malaysia by storm in coming years. Its latest release of Nautilus range of frames by Sungte Eyewear has also done a lot to boost their reputation and brand loyalty in the market.

Another major player in the eyewear industry that has seen major fluctuations in their market popularity and market reach over recent years is Plano. Over the years, Plano has emerged as a popular destination for tourists and for those who seek good sunglasses that will not only protect their eyes from harmful UV rays coming from the sun but will also give them a trendy look. The brand, however, has faced a few challenges over the years and most of these have been attributed to changing fashion trends in the region. However, in recent years, Plano’s performance in the eyewear market has improved considerably.

Eyewear manufacturers in Malaysia have also faced a lot of challenges over the years. The ever-changing demands in the market segmentation as well as the competition from local brands have resulted in some stiff competition between eyewear manufacturers in Malaysia. However, Eyewear Malaysia has been able to weather all the storm and emerge stronger in the market segment. There are several reasons for this including the strong marketing system of the eyewear manufacturer, its extensive market reach, and its ability to produce quality products with superior optical clarity and superior lens clarity.

Some of the latest developments by eyewear manufacturers in Malaysia include offering wide color spectrum spectacles with improved clarity and resolution. They also manufacture Clear Plexiglas lenses that have gained popularity with many consumers due to their clarity and resolution. Innovative lens technology is also one key factor in making eyewear in Malaysia popular among locals and tourists alike. Some of the latest products in the eyewear market include progressive spectacles that have dropped the weight from two ounces to less than one ounce. This has enabled eyewear manufacturers to increase their market share in the Malaysian eyewear market.

One of the most important aspects that any Spectacle Designer should consider is the pricing strategy. Malaysian consumers prefer to buy cheaper spectacles because they believe that the quality and performance of the same are almost the same when it comes to branded products. Consumers also have a misconception that cheaper price would equate to a lesser brand value. Although, this may be true when it comes to many consumer products, the truth about spectacles is quite different. With a huge demand for high quality clear spherical glasses in the Malaysian market, eye wear manufacturers have capitalized on this by creating a wide variety of glasses that would cater for almost every budget.

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